16November2018

OSGOF

Can Paul Andrew Fix Ferragamo’s Fashion Drawback?

Can Paul Andrew Fix Ferragamo’s Fashion Drawback?

“Coherence” being the operative phrase right here, and something that was notably lacking in the brand’s most latest show, which featured footwear by Mr. Andrew and clothes by Mr. ferragamo belts for men , and was typically perceived as making no sense.

 

What does make sense is that Mr. Andrew would come out on prime, given the variety of editors in the audience wearing his newest Ferragamo shoes (you possibly can tell by the gold flower-formed heel), and the fact that Salvatore Ferragamo himself, a shoemaker, built his model on footwear. Also the fact that in the first six months of 2017, apparel — both men’s and women’s — was responsible for under 5.Eight percent of group revenues, whereas footwear was responsible for 43.6 %.

 

Still, the numbers point out that Ferragamo has not, at the least for the reason that turn of the millennium, had any real identity in clothing. Beyond a certain facility with leather-based, there gave the impression to be very little ambition to outline a point of view on women’s put on, or on how Ferragamo may mirror the exigencies of women’s lives. Mr. Andrew’s job will probably be to inject an actual signature idea (or three, or 5) into the gathering.

 

Whether or ferragamos men shoes can do with skirts what he did with shoes, however, is now the question.
There's precedent: Although Mr. Andrew is the primary designer to return particularly from the footwear sector lately, various current inventive directors for main manufacturers have come from accessories: Alessandro Michele at Gucci, Maria Grazia Chiuri at Dior, Pierpaolo Piccioli at Valentino, and Stuart Vevers at Coach.

 

Much more pointedly, again in 2004, Kering — then PPR, proprietor of Gucci Group — named three designers to take over at Gucci after Tom Ford left: Frida Giannini for accessories, John Ray for men’s put on and Alessandra Facchinetti for women’s wear. Inside two years Ms. Giannini was the just one left (she was fired in 2014). Which means that, though Guillaume Meilland stays the design director for men’s wear at Ferragamo, one other change might be in the offing. Those that don’t be taught from history, etc.

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